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[PRNewswire] BMW Announces New Possibilities at the Crossroads of Sound,

등록일 2019/11/28 18:06:53 조회수3485
[PRNewswire] BMW Announces New Possibilities at the Crossroads of Sound,
Music, and Technology

(MUNICH, Nov. 28, 2019 PRNewswire=연합뉴스) London Symphony Orchestra. Teatro alla Scala. Bolshoi Theatre. Bayerische Staatsoper. Staatsoper Unter den Linden. Elbphilharmonie. Polish National Opera. The Munich Philharmonic. For many years, BMW has been collaborating with world-renowned orchestras in creating formats such as "BMW Opera Next" and "BMW Classics" to offer novel ways to experience music. Millions of visitors have enjoyed free concerts performed at the famous squares in select cities as well as on online platforms.

The electrification of vehicles opens up entirely new possibilities at the crossroads of sound, music and mobility. In 2019, BMW partnered with internationally renowned film music composer and Academy Award winner Hans Zimmer to compose the electric drive sounds and sound signs for the BMW Vision M NEXT.

Music is highly emotional and creates unforgettable moments. What is the potential hidden in this universal language? Developing new sounds represents an incredible opportunity.

BMW intends to involve orchestras as part of the sonic exploration that will define sounds of the future and its international music partners were thrilled at the prospects of this initiative.

Further information available at: www.press.bmwgroup.com

Facebook: https://www.facebook.com/BMW-Group-Culture-925330854231870/
Instagram: https://www.instagram.com/bmwgroupculture/
#BMWGroupCulture
@BMWGroupCulture

- Picture is available at AP Images (http://www.apimages.com) -

Contact:
Prof. Dr. Thomas Girst
Head of BMW Group Cultural Engagement
Tel: +49-89-382-247-53
Email: Thomas.Girst@bmwgroup.com

Photo - https://mma.prnewswire.com/media/1035281/BMW_Opera.jpg
Audience of 42.000 people at "State Opera for All" 2014 (c) BMW AG

Photo - https://mma.prnewswire.com/media/1035282/BMW_8_Series.jpg
BMW 8 Series in front of Teatro alla Scala (c) BMW AG

Source: BMW Group

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출처 : PRNewswire 보도자료